Why You Need Responsive Website for Business?
Written by
Melvin Rajiv on
October 18, 2013,
Updated
February 6, 2014If you run an online business, obviously you wouldn't have failed to check your analytic every now and then to analyze the customer inflow and the media they favor to visit your site. And in majority of cases you might have observed that it is the mobile devices. What do you infer from this? Mobile devices are replacing desktop systems as they help customers access any website even on the go.
So, is your e-commerce website completely mobile-friendly? Well, I know you’d be pretty convinced as this era belongs to mobile it would be the best option to turn your website mobile friendly. What is the easiest and quickest way to turn your website mobile-friendly? The answer is by creating a mobile responsive website.
Why a mobile responsive website?
Rather giving you an explanation on what a responsive website actually is, it would be easier to digest if I provide you with a clear example. Say, you've a regular website. It'll be perfect to view for desktop users and there won't be any trouble in viewing them. But have any idea on what will happen if the same website is viewed on your handheld devices? It'll be a nightmare.
- The user might find it difficult to navigate the site,
- website loads slowly
- the fonts may not be clearly visible,
- the horizontal bar has to be moved sideways to view the complete page,
- the total appearance of the site will appear crappy,
- especially, it won’t be of any use for viewers to perform any useful action on your site.
So, ultimately the bounce rate of your site will improve to a great extent. Also, you’d lose an opportunity to improve your customer base as most of your treasured customers will never visit your site again from their mobiles. Having a mobile responsive website is the best solution to overcome this issue.
What is a mobile responsive website?
It is the process of designing a website perfectly for mobile-savvy audiences. With the help of this system, your website will fit to the user’s screen aptly. The user experience improves a lot as it is quite easy to view any page of the website without any hassles. Developing a responsive website can provide you with aplenty of benefits stated below.
- Easy navigation with attractive view
- Fast site download
- Easy page access
- Compatible across all mobile devices and tablets
- Access on the go
- Direct sales from mobiles
- Great conversion and sales
Attract users even when they’re offline:
This is one of the biggest advantages on creating a mobile responsive website for your business. With the help of these sites, the users can download the websites and can view them even offline as this technique is powered by HTML5. As a result, the users can easily subscribe the newsletters, content even on the go in a hassle-free manner.
Final thoughts:
So, every day there would be a significant improvement in the customer inflow to your website via mobile devices as you’ve provided them a channel to view your website through responsive designing. With this technique, the conversion rates will be high as well. It’s always better to catch up to the trend as the sales of tablets and smartphones is improving all the time. Why not make the fullest of the mobile devices to take your business to next level? Start developing a mobile responsive website fitting to the needs of users worldwide to make your business go viral among mobile-savvy audiences and increase your sales massively. I hope the information provided in this post proved to be useful. If you’ve any other benefits that I’ve missed out, share it via comments.